The 2007 Happy Liuzhou·World Clown Festival is an entertaining and cultural event which held by the Liuzhou municipal government, participated by the whole society, oriented to the market, operated by the company, developed by the industry and is beneficial to the public. It is a foreign cultural brand which has been imported to increase Liuzhou’s city culture influence, to enrich Liuzhou’s event culture themes and to promote Liuzhou’s culture industry’s development. The event is instructed by the American Event Management Institute (AEMI) and the Shanghai Research Centre of National Cultural Market and Industry. AEMI is a professional body provided education, training and evaluation of the capability and knowledge of event management in the United States and worldwide. It held and managed events such as Boston World Clown Festival, Philadelphia World Clown Parade, the Easter clown performance at the White House, Florida FAME entertainment show, GW summer carnival and Washington DC Cherry Festival and owns the ITPs of AEMI World Clown Festival (including AEMI World Clown Carnival), World Summit on Sports, the Games Event Management Forum, AEMI Children Carnival and so on. 

 

The 2007 Happy Liuzhou·World Clown Festival is the interactive and experiencing international clown art performance held in southern China by AEMI. It includes highlights of splendid modern western comedian art and integrates 15 classic forms of clown performance and leading clowns from western clown circuses. There would be 12-15 world-famous clown teams from ten countries including US, Britain, France, Zech, Canada, Australia, Argentina and Russia; and 50-70 famous clown artists graduated from the reputable Ringling Brothers and Barnum & Bailey Clown College (also called the Harvard in clowns); also, there would be well-known entertaining shows such as the cartoon character appeared in New York’s Late Night with David Letterman, and also be clown artists hosting large interactive entertainment shows in Hollywood and Disneyland would be on the Festival then. At the same time, there would also be 200-300 internship clowns specially trained for supplement performance.

 

The 2007 Happy Liuzhou·World Clown Festival represents different periods, forms and styles of clown art originated from Rome. It comprises of delightful traditional topics from western family, children, festivals, gathering, friendship by classic European clowns, and modern topics from humor, cultural change, living environment, ethnical communication, fashion, modern personalities and globalization by modern American clowns; of the Wuyi inner-city parade including clowns’ simultaneous performance, floats, dance and singing, balloon art, minority ethnic performances and the outdoor opening ceremony and performance at the city center square; of open performance and clown aqua-show in Longtan Park, and classical clown theatre in the city’s Cultural and Art Centre; of children-oriented interactive shows and personal experiences; also of performances by ethnic minority of Zhuang, Yao, Dong, Miao people living in Liuzhou area and the “five beauties” performance. The whole festival integrates international cultures with Liuzhou’s local culture, and the artists’ excellent performance with audiences’ active involvement. It connects Liuzhou’s cultural industry development to China’s Open Policy with lively ways and shows happiness, harmony, innovation, sharing and special features to prosperous Liuzhou and China.

Happy is the language shared by the whole world. The 2007 Happy Liuzhou·World Clown Festival is going to be an impressive cultural event full of happiness. It complements the former event Special Features of Liuzhou and Excellent Skills of the world and highlights the city’s event and cultural environment. It also shows the city’s image and attractiveness to the world. The festival held with the international culture brand (AEMI World Clown Festival) would be remembered by people who enjoy happiness, especially by lovely children.