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World's retail giants confident about Chinese market
 
Date:2018-11-05  Source:Xinhua

Claude made the remark at a sub-forum of the three-day China Retail Congress which concluded on Saturday in Kunming, capital of southwest China's Yunnan Province.

"We will not exit China. Instead, we are expanding B2C operation in the country rather than focusing on traditional B2B to better serve the Chinese customers," he said.

Actively embracing the vast market, Metro now runs 94 stores in 58 cities across China, with about 12,000 employees serving more than eight million customers. It reported a sales volume of over 20 billion yuan (2.9 billion U.S. dollars) in the 2016/17 financial year in China, about seven percent of its world's total.

"Metro is a top 10 in China's retail market and we are seeking local partners for further development," Claude said.

Besides Metro, world top retailers including Carrefour, Walmart, IKEA, Aeon and Decathlon also voiced confidence about their sprawling in the Chinese market during the forum, some eyeing digital transformation as a strategic revamp.

China tops the world in digital operation especially in digital retailing, the experience of which is worth learning for foreign companies, according to Zhu Jing, president of Aeon (China) Co., Ltd.

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