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Webcast boosts sales of Liuzhou snail rice noodles
Date:2020-03-21 By:Zhijia Zhou Source:Liuzhou Daily

It was recently seen that a network anchor of a snail rice noodles e-commerce enterprise markets bagged snail rice noodles to fans by cooking the noodles on site through live video streaming in the Liuzhou Snail Rice Noodles E-commerce Industrial Center. Due to the outbreak of COVID-19, many people have to stay at their home, which results in the rocketing sales of instant food, said the company’s chief operating officer. With the stronger “online sensation” on the noodles, the bagged snail rice noodles have become one of the first choices for numerous foodies. According to the statistics, the sales volume of bagged snail rice noodles on the enterprise’s e-commerce platform has increased by about 50% compared with normal days since work resumption after the Spring Festival.

The snail rice noodles currently rank first in the sales volume of its kind on e-commerce platform, boarding Weibo's hot search list with its “online sensation” for many times during the epidemic period. Moreover, the bagged snail rice noodles not only boost the raw material industry chain of the noodles, but also gradually expand its e-commerce channels and scale. In 2019, the center was officially put into use, promoting the rapid development of a number of snail rice noodles e-commerce enterprises of the city from then on.

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