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Advance brand development by quantitative index
 
Date:2017-08-15 By:Hongkun Jiang;Wei Li Source:Liuzhou Daily

Recently, the Leading Group Office of Implementing Strategy of Reinvigorating Liuzhou through Quality held the review meeting on 13th Five-Year Plan on Brand Development of Liuzhou (the Plan for short). Principals of Liuzhou Municipal Commission of Development and Reform, Liuzhou Municipal Commission of Industry and Information Technology, Liuzhou Municipal Bureau of Science and Technology, Liuzhou Municipal Bureau of Culture and Liuzhou Municipal Administration of Tourism, and well-known Liuzhou experts on quality brands attended the meeting, jointly discussing and reviewing the Plan. It is learnt that the Plan has pioneered in brand development planning with quality work policies in Guangxi, becoming the first to put forward urban “big brand” development and policy planning.

The Plan clarifies 30 quantitative indexes for brand development, including product quality, scientific and technological innovation, tourism, service, engineering, agriculture and e-commerce, and 5 key tasks including promoting brand building in key areas, strengthening the foundation of brand development, accelerating the upgrading of brand resources, establishing scientific brand evaluation systems and intensifying protection and services for brands and intellectual property rights. The Plan also puts forward that guarantee will be implemented from the following 3 aspects, including organizational leadership, policies support and operation mechanism.

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