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Rong’an Kumquats Earns Nationwide Reputation and Vitalizes Associated Business with Its Harvest
 
Date:2017-01-09 By:Yingheng Huang Source:Liuzhou Daily

The 7th Rong’an Kumquats Festival has been held in Rong’an County, Liuzhou City, Guangxi Zhuang Autonomous Region. Visitors gathered to have a feast of local kumquats, delicacy, culture and grove. Such activities integrate resources of special products, e-commerce, tourism, delicacy and culture, so as to give fresh impetus to local kumquat industry and village tourism, build its unique brand and promote a solid reputation. Moreover, local farmers and economy of the county benefit a lot. It is noteworthy that Rong’an kumquats are on a journey to go global.

During the Festival, local authorities take full advantages of above-mentioned resources to boost online-to-offline interactions, as well as building up platforms for product presentation, communication and cooperation, deepening understanding of kumquats and related e-commerce. In addition, they contribute to cooperation between merchants and famous enterprises, which broadens distribution of local kumquats and other quality agricultural and sideline products and speeds up development of kumquats industry and e-commerce industry in Rong’an. Turnover of delicacy during the Festival and for e-commerce has thus far amounted to 8.71 million yuan, among which kumquats’ online sales take up approximately 4 million yuan, according to preliminary statistics.

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