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Rong’an Kumquat Festival Brought about Fruitful Results
Date:2016-01-11 By:Yinghuan Huang Source:Liuzhou Daily

Recently, the 6th Rong’an Kumquat Festival of Liuzhou, Guangxi was successfully held in Rong’an county. The Rong’an Kumquat Festival followed the ideas of connecting China with the world, combining promotion of kumquats and culture building, combining quality of kumquats and the culture of longevity, integrating picking kumquats into tourism of demonstration zone, combining reviews and new media, combining government and social organizations and combining culture and commerce. During the Festival, Rong’an kumquats, special cuisines, e-commerce of agricultural products and the exhibition of agricultural civilization demonstrated great attractiveness and an enormous potential of Rong’an kumquats, tourism, food and culture. This Festival has brought about fruitful results.

During the seven days of this Kumquat Festival, the sales amount has reached 4.45 million yuan and intended turnover has reached 5.55 million yuan. The number of tourists who attended the activities of kumquat picking and sightseeing, village sightseeing, Rong’an food tasting totaled more than 40 thousand. With the help of this Kumquat Festival, Rong’an government increased its efforts in promoting Rong’an kumquats, so as to make the name of Rong’an kumquat well known across the whole country. By far, there are 15 reports about Rong’an kumquats written by the Xinhua News Agency, the People's Daily, the China News Agency, People.cn and other national leading medium; 179 advertising pictures have been uploaded and there have been 493 thousand clicks. Besides, online selling of kumquats has been creatively operated. Kumquats special zones were set up on well-known platforms of e-commerce enterprises, including Guangxi International E-commerce Center, Guangxi Local Specialty Store at Taobao.com, Liuzhou Store at JD.com, Meiliwan.com, Guangxi Leicuntao Network Technology Co., Ltd. and China Supply and Marketing Agricultural Production Wholesale E-commerce (Beijing) Co., Ltd, which promoted the sales of kumquats via advertising links and preliminary activities like “1 Yuan Seckill”. There were 17920 orders with a turnover of 2.1 million yuan within 7 days. The driving force of kumquat industry promoted the integration and development of first industry, secondary industry and tertiary industry in Rong’an.

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