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Vehicle sales volume of DFLZ in the first quarter of this year increases
Date:2015-04-09 By:Shasha Liang Source:Liuzhou Daily

Recently, Dongfeng Liuzhou Motor Co., Ltd. (DFLZ) released its vehicle sales data in the first quarter of this year. According to the data, in March, DFLZ sold 29,931 vehicles, including 3,263 commercial vehicles and 26,668 passenger vehicles (11,452 Fengxing MPV and 15,216 Fengxing Jingyi), realizing a sales revenue of 2.1 billion yuan. From January to March, DFLZ sold 81,987 vehicles in total with a year-on-year increase of 16.89%; and realized a sales revenue of 5.42 billion yuan with a year-on-year increase of 10.3%.

The vehicle sales volume of DFLZ in the first quarter of this year keeps increasing, which indicates that forum marketing and experience marketing promoted by DFLZ are effective. Cheng Daoran, general manager of DFLZ said that the two marketing strategies will be continually promoted in 2015.

In 2015, DFLZ will make two changes: one is to adjust the brand structure of commercial vehicles (canceling the Balong brand and keeping Chenglong brand only), which will be completed by April; the other one is that the engine factory of passenger vehicles starting construction in August 2014 will be completed and put into production in September 2015. In addition, the R&D project for commercial vehicle engine is under planning.

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