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Liuzhou draws up five-year plan to cultivate local tea brands
Date:2015-01-27 By:Feng Lu Source:China Daily

According to Liuzhou’s agricultural department, Liuzhou’s tea industry plans to speed up the breeding of local tea variety and strengthen the standardizing of local tea gardens within five years, partly by using an intelligent quantity security monitoring system and improving production and management processes. It also plans to achieve a total tea garden area of 250,000 mu (16,700 hectares) and reach an annual output value of 3 billion yuan ($481.7 million).

Liuzhou has taken further steps to adjust the product structure in accordance with new national policies by encouraging local enterprises to find their accurate marketing positioning, improve the publicity of local brands, pay greater attention to the training of technical personnel and strengthen the development of standardized tea gardens. Other steps include the implementation of a water-saving irrigation system and a safety intelligent monitoring system. It has also deepened its cooperation with the Hunan Agricultural University and signed a three-year cooperation agreement entitled, ‘The Comprehensive Research and Development of Liuzhou’s Local Tea Resources’, which is aimed at speeding up the breeding of new products.

Last year, Liuzhou developed 203,000 mu (13,533 hectares) of new tea garden, a growth of 4.1 percent compared to the previous year. Its annual output of dry tea reached 13,000 tons and the value of output was 1.2 billion yuan, a growth of 4.2 percent compared to 2013.

In the New Year, Liuzhou plans to formulate and complete relevant regulations, improve the development of its tea quality monitoring system and publicize its e-business development in order to cultivate local tea brands.

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