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360m Spring Festival tourism revenue for Liuzou
Date:2015-02-28 By:Feng Lu Source:China Daily

During the Spring Festival period, Liuzhou’s tourism attraction received a total of 827,800 visitors, resulting in a 10.18 percent increase compared to last year, according to the city’s tourism bureau. The gross tourism revenue collected reached 360 million yuan ($57.56 million), a growth of 11.62 percent compared to 2014.

With fine weather holding out during the Spring Festival, many local residents chose to visit nearby attractions. To take Rongshui Miao autonomous county as an example, the colorful arts and entertainment activities, such as the Panwang Festival and the Horse Fighting Festival, helped attract more than 250,000 people to the area, 54 percent more than last year.

Independent travel gained traction during the festival, thanks to the start of smart travel by Liuzhou’s tourism marketing department which has been able to provide more individualized tourism services. During the Spring Festival, the number of independent travelers in Liuzhou was nine times that of organized tourism group travelers.

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